Understand your brand perception with students in the CollegeVine network
See how your brand stacks up against peer institutions
Review qualitative student feedback and ratings on key brand components
Brand Index is based on proprietary data on CollegeVine, and available for 1,500+ U.S. nonprofit educational institutions.
See methodology document for additional information.
700+ colleges
recruiting students on the platform every day.
Millions of students
A new student joins every 30 seconds.
1 in 2
graduating college-bound seniors are on CollegeVine
How the brand index is built
College Brand Index is the first benchmark of its kind.
It combines multiple quantitative and qualitative measures of brand perception into a single variable that can be tracked over time.
- Reach among students and parents on CollegeVine
- Student and parent brand sentiment and reviews
- Daily student and parent engagement
- All metrics normalized based on first-year enrollment
Read the methodology document

















FAQ
Why do students join the CollegeVine network?
Students come to CollegeVine for many reasons – to calculate their chances, learn how to get in to the best college for them – and to meet admissions officers. They craft detailed profiles to show off their accomplishments and personality.
Every student joins in order to be recruited, and selects no more than twenty schools for their school list.
How many students are there?
2.4 million students and counting are on CollegeVine. They represent every U.S. state, and nearly every country, and come from all backgrounds.
Which other universities are on CollegeVine?
400+ colleges and universities use CollegeVine.
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