Check out this article for an overview on our connection campaigns and how to use them.
Our campaigns offer a powerful way to reach and engage students, helping you establish meaningful connections. Here is an overview of how these campaigns work:
What is a campaign?
A campaign is a tool that enables you to target specific groups of students, sending them personalized connection requests. This campaign can serve two main purposes:
- Generating new connections: Targeted students receive invitations to connect, allowing colleges to establish new relationships.
- Nurturing existing connections: Existing relationships can be maintained and deepened through ongoing campaigns.
Campaign Frequency and Duration
Campaigns can be set up in two ways:
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Recurring campaign: This type of campaign automatically runs every seven days. It continues to rerun until manually ended or until the campaign reaches its limit on connection requests.
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One-Time campaign: This campaign runs for seven days and then automatically ends. It's ideal for focused efforts and limited campaigns.
Building a Target Audience
Campaigns provide a range of filters to create a customized target audience. For example, filters such as graduation year and GPA can help colleges narrow their audience to a specific group of students. This precise targeting ensures connection requests reach those who are most likely to engage.
Tracking and Managing Campaigns
You can track the performance of their campaigns in real time, providing insights into how well the campaign is doing. Key metrics include:
- Connection requests: The number of requests sent, and the number of requests remaining if there is a set limit.
- Engagement: How students are responding to the campaign, including connection rates and potential follow-up opportunities.
Personalizing Campaign Messages
A key aspect of campaigns is the ability to add a personalized note to each connection request. This message can build interest and speak directly to the targeted group. It also provides the option to include a URL, directing students to more information.
Feel free to reach out to us at success@collegevine.com with any questions.