---
title: "The Weekly VineDown: (Breaking, and then) Fixing Business Process in Enrollment"
description: Video from the Weekly VineDown episode that aired on March 28, 2024.
---

[CollegeVine's Admissions Lab | Ideas for Modern Enrollment Leaders ](https://go.collegevine.com/admissions)

# [The Weekly VineDown: (Breaking, and then) Fixing Business Process in Enrollment](https://go.collegevine.com/admissions/fixing-business-process-in-enrollment)

 Written by [Emily Smith](https://go.collegevine.com/admissions/author/emily-smith) | April 8, 2024

[VIDEO] We are battling on so many fronts and enrollment is in trouble. We should be turning our attention to yield and next year’s cycle, but we can’t even package this year’s aid. This week, [Geoff Baird](https://www.linkedin.com/in/geoffbaird/) from EnrollML joined me on the VineDown to talk about ruthlessly evaluating, breaking, and rebuilding the business process of enrollment in order to work smarter-not-harder.

 

 

[View full post](https://go.collegevine.com/admissions/fixing-business-process-in-enrollment)

```json
{
  "@context" : "http://schema.org",
  "@type" : "BlogPosting",
  "author" : {
    "@type" : "Person",
    "name" : "Emily Smith"
  },
  "dateModified" : "2024-04-08T22:42:23.298Z",
  "datePublished" : "2024-04-08T22:42:23Z",
  "headline" : "The Weekly VineDown: (Breaking, and then) Fixing Business Process in Enrollment",
  "image" : {
    "@type" : "ImageObject",
    "height" : 1800,
    "url" : "https://24165363.fs1.hubspotusercontent-na1.net/hubfs/24165363/VineDown%20blog%20post%20hero%20image-1.jpg",
    "width" : 3200
  },
  "mainEntityOfPage" : "https://go.collegevine.com/admissions/fixing-business-process-in-enrollment",
  "publisher" : {
    "@type" : "Organization",
    "logo" : {
      "@type" : "ImageObject",
      "height" : 60,
      "url" : "/hs/hsstatic/content_shared_assets/static-1.4092/img/default-amp-logo.png",
      "width" : 60
    },
    "name" : "CollegeVine's Admissions Lab  | Ideas for Modern Enrollment Leaders"
  }
}
```