2024 University Brand Index

Best college brands
by student ethnicity

Access your custom dashboard (for colleges)

Universities can get free access to their data on CollegeVine by creating an account.

Asian Black Hispanic Native White

The brand index helps you:

Understand the strength of different university brands with students & parents
See the top university brands
in different parts of the country
Discover the top university brands for specific student segments

Top college brands according to Asian students 2024

The strongest college brands according to students and parents in the US

Top college brands according to Black students 2024

The strongest college brands according to students and parents in the US

Top college brands according to Hispanic students 2024

The strongest college brands according to students and parents in the US

Top college brands according to Native students 2024

The strongest college brands according to students and parents in the US

Top college brands according to White students 2024

The strongest college brands according to students and parents in the US

How the brand index is built

College Brand Index is the first benchmark of its kind.

It combines multiple quantitative and qualitative measures of brand perception into a single variable that can be tracked over time.

Reach among students and parents on CollegeVine
Student and parent brand sentiment and reviews
Daily student and parent engagement
All metrics normalized based on first-year enrollment

Read the methodology document

FAQ

Why do students join the CollegeVine network?

Students come to CollegeVine for many reasons – to calculate their chances, learn how to get in to the best college for them – and to meet admissions officers. They craft detailed profiles to show off their accomplishments and personality.

Every student joins in order to be recruited, and selects no more than twenty schools for their school list.

How many students are there?

2.4 million students and counting are on CollegeVine. They represent every U.S. state, and nearly every country, and come from all backgrounds.

Which other universities are on CollegeVine?

400+ colleges and universities use CollegeVine.