2024 College Brand Index
Best college brands
by state
Access your custom dashboard (for colleges)
Universities can get free access to their data on CollegeVine by creating an account.
Alabama Alaska Arizona Arkansas California Colorado Connecticut D.C. Delaware Florida Georgia Hawaii Idaho Illinois Indiana Iowa Kansas Kentucky Louisiana Maine Maryland Massachusetts Michigan Minnesota Mississippi Missouri Montana Nebraska Nevada New Hampshire New Jersey New Mexico New York North Carolina North Dakota Ohio Oklahoma Oregon Pennsylvania Rhode Island South Carolina South Dakota Tennessee Texas Utah Vermont Virginia Washington West Virginia Wisconsin Wyoming
The brand index helps you:
- Understand the strength of different university brands with students & parents
- See the top university brands
in different parts of the country - Discover the top university brands for specific student segments
How the brand index is built
College Brand Index is the first benchmark of its kind.
It combines multiple quantitative and qualitative measures of brand perception into a single variable that can be tracked over time.
- Reach among students and parents on CollegeVine
- Student and parent brand sentiment and reviews
- Daily student and parent engagement
- All metrics normalized based on first-year enrollment
Read the methodology document
Get access to your institution’s
brand index dashboard
see how your school stacks up.
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