---
title: "The Weekly VineDown: Optimizing Email in your Comm Flow"
description: Video from the Weekly VineDown episode that aired on November 9, 2023.
---

[CollegeVine's Admissions Lab | Ideas for Modern Enrollment Leaders ](https://go.collegevine.com/admissions)

# [The Weekly VineDown: Optimizing Email in your Comm Flow](https://go.collegevine.com/admissions/optimizing-email-in-comm-flow)

 Written by [José Mallabo](https://go.collegevine.com/admissions/author/josé-mallabo) | November 10, 2023

[VIDEO] In this week's VineDown, <https://www.linkedin.com/in/ACoAAAGjroMBcEiuazTeIMFobAdZyAKSVQGN3hY>Emily Smith chatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused recruitment marketing channels: email. Emily was joined by Joe Bellavance and <https://www.linkedin.com/in/ACoAAADij-EBEHCk7Kjp3mGYZ6K8_LU2YrV856o>Roger Jones to pick their brains about their past experience with email as a channel for recruitment marketing

Despite many early predictions of the demise of email as a channel, it can still be a viable platform to reach students and parents who are researching higher education options.

Emily also showed a quick demo of CollegeVine's [Email Content Optimizer](https://go.collegevine.com/eco), one of the tools CollegeVine has developed to help you check the performance of email campaigns as you move into the second half of this recruitment cycle.

 

 

[View full post](https://go.collegevine.com/admissions/optimizing-email-in-comm-flow)

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