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The Weekly VineDown: Optimizing Email in your Comm Flow

The Weekly VineDown: Optimizing Email in your Comm Flow

[VIDEO] In this week's VineDown, Emily Smith chatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused recruitment marketing channels: email. Emily was joined by Joe Bellavance and Roger Jones to pick their brains about their past experience with email as a channel for recruitment marketing

Despite many early predictions of the demise of email as a channel, it can still be a viable platform to reach students and parents who are researching higher education options.

Emily also showed a quick demo of CollegeVine's Email Content Optimizer, one of the tools CollegeVine has developed to help you check the performance of email campaigns as you move into the second half of this recruitment cycle.

 

 

The Weekly VineDown: Measuring (and Improving) Institutional Brand

The Weekly VineDown: Measuring (and Improving) Institutional Brand

[VIDEO] This week, I welcomed CollegeVine co-founder Vinay Bhaskara to discuss our latest innovation: the CollegeVine Brand Index. Leveraging...

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The Weekly VineDown: (Breaking, and then) Fixing Business Process in Enrollment

The Weekly VineDown: (Breaking, and then) Fixing Business Process in Enrollment

[VIDEO] We are battling on so many fronts and enrollment is in trouble. We should be turning our attention to yield and next year’s cycle, but we...

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The Weekly VineDown: Managing it All with Ericka Jackson

The Weekly VineDown: Managing it All with Ericka Jackson

[VIDEO] This week, our host Emily Smith explored the balance in enrollment's wild, wild west with Ericka Jackson from Wayne State University....

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