"[...] Use AI to personalize college admission experiences and answer questions. As an introvert, I would feel more comfortable talking to AI and asking questions anonymously through AI."
Student graduating in 2025, Female, located in the South
"AI should be used to [...] tailor their communications and offerings to my specific needs and interests. [...] Right now I get bombarded with scholarships that I don't qualify for. It's a waste of time and AI could solve this problem."
Student graduating in 2027, Female, located in the Midwest
"I think universities should use AI to [...] provide a tailored experience to each and every prospective student."
Student who has already graduated, Female, located in the South
Colleges must adapt to students’ rapidly growing expectations and comfort with AI.
- The majority of students surveyed indicated familiarity with generative AI, far outpacing other generations’ adoption of AI.
- Students are not interacting with human admissions officers, with 46% stating they haven’t talked to an admissions officer in the last year.
- Students are generally positive about the use of AI in admissions, and the search process in particular.
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