The Weekly VineDown: Recruiting LatinX and First-Generation Students
[VIDEO] This week, I was joined by Carlos O. Canowhere we discussed the importance of recruiting LatinX and first-gen students and the cultural...
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Celine Charitat : February 16, 2024
[VIDEO] In this week's VineDown, Emily Smith delves into the world of higher education marketing with Jenny Petty, VP of Marketing, Comms Experience, and Engagement at the University of Montana. Petty's career journey from corporate marketing to a pivotal role in higher education underscores her pioneering approach to marketing, which emphasizes serving the community and adopting a human-centered strategy.
Petty advocates for principles like servant leadership, radical candor, and maintaining authenticity, which have guided her successful marketing strategies. Her innovative concept of "servant marketing" places the consumer at the heart of every effort, emphasizing integrity and responsible creativity. Through her podcast, "The Servant Marketer," Petty explores how to engage consumers more intentionally, aligning marketing with core human values.
[VIDEO] This week, I was joined by Carlos O. Canowhere we discussed the importance of recruiting LatinX and first-gen students and the cultural...
[VIDEO] This week, I was joined by Cindy Haney, Ed.D. of Lehigh Carbon Community College where we unpacked winning strategies for mastering...
[VIDEO] This week, I welcomed CollegeVine co-founder Vinay Bhaskara to discuss our latest innovation: the CollegeVine Brand Index. Leveraging...