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2024 College Brand Index
The student-first measure
of college brands
Access my institutional dashboard (for colleges)
Understand the strength of different university brands with students and parents
See the top university brands in different parts of the country
Discover the top university brands for specific student segments
1. Massachusetts Institute of Technology | MIT
2. Brown University
3. California Institute of Technology | Caltech
4. Stanford University
How the brand index is built
College Brand Index is the first benchmark of its kind.
It combines multiple quantitative and qualitative measures of brand perception into a single variable that can be tracked over time.
- Reach among students and parents on CollegeVine
- Student and parent brand sentiment and reviews
- Daily student and parent engagement
- All metrics normalized based on first-year enrollment
Read the methodology document
Get access to your institution’s
brand index dashboard
see how your school stacks up.
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