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University brand index

2024 College Brand Index

The student-first measure
of college brands


Access my institutional dashboard (for colleges)

icon-university brand indexUnderstand the strength of different university brands with students and parents

icon-university brand indexSee the top university brands in different parts of the country

icon-university brand indexDiscover the top university brands for specific student segments

Top colleges – overall Brand Index ranking

1. Massachusetts Institute of Technology | MIT

2. Brown University    

3. California Institute of Technology | Caltech

4. Stanford University    

5. Yale University     

See the full index →

Read the methodology behind University Brand Index.

How the brand index is built

College Brand Index is the first benchmark of its kind.

It combines multiple quantitative and qualitative measures of brand perception into a single variable that can be tracked over time.



  • Reach among students and parents on CollegeVine
  • Student and parent brand sentiment and reviews
  • Daily student and parent engagement
  • All metrics normalized based on first-year enrollment

Read the methodology document

Brand index art


Top colleges

Overall brand index ranking

The strongest college brands according to students and parents in the U.S.

Learn about our methodology here

Reach: Total brand awareness with students and parents on CollegeVine, adjusted for the size of the school.
Engagement: Student and parent engagement with a school's profile page on CollegeVine.
Student Satisfaction: How likely currently enrolled students and parents are to recommend an institution to a friend.


logo-1-Illinois Tech logo-2 loyno logo-3-unm logo-4 bard college at simons rock logo-5 ASU logo-6 Depauw U logo-7 Marquette logo-8 University of Tampa-1 logo-9 University of Utah-1 logo-10 UND logo-11 WNE logo-12 Norwich logo-13 Columbia College Chicago logo-14 Bucknell logo-15 Cal Northstate-1 logo-16 Drew U logo-17 Franklin and Marshall


Why do students join the CollegeVine network?

Students come to CollegeVine for many reasons – to calculate their chances, learn how to get in to the best college for them – and to meet admissions officers. They craft detailed profiles to show off their accomplishments and personality. 

Every student joins in order to be recruited, and selects no more than twenty schools for their school list. 

How many students are there?

2.4 million students and counting are on CollegeVine. They represent every U.S. state, and nearly every country, and come from all backgrounds. 

Which other universities are on CollegeVine?

400+ colleges and universities use CollegeVine. 


Get access to your institution’s
brand index dashboard

see how your school stacks up.



700+ colleges

recruiting students on the platform every day.

Millions of students

A new student joins every 30 seconds.

1 in 2

graduating college-bound seniors are on CollegeVine