CollegeVine | College Brand Index 2024

Understand the strength of different university brands with students and parents

See the top university brands in different parts of the country

Discover the top university brands for specific student segments

1. Massachusetts Institute of Technology | MIT

2. Brown University

3. California Institute of Technology | Caltech

4. Stanford University

5. Yale University

See the full index →

How the brand index is built

College Brand Index is the first benchmark of its kind.

It combines multiple quantitative and qualitative measures of brand perception into a single variable that can be tracked over time.

Reach among students and parents on CollegeVine
Student and parent brand sentiment and reviews
Daily student and parent engagement
All metrics normalized based on first-year enrollment

Read the methodology document

FAQ

Why do students join the CollegeVine network?

Students come to CollegeVine for many reasons – to calculate their chances, learn how to get in to the best college for them – and to meet admissions officers. They craft detailed profiles to show off their accomplishments and personality.

Every student joins in order to be recruited, and selects no more than twenty schools for their school list.

How many students are there?

2.4 million students and counting are on CollegeVine. They represent every U.S. state, and nearly every country, and come from all backgrounds.

Which other universities are on CollegeVine?

400+ colleges and universities use CollegeVine.

700+ colleges

recruiting students on the platform every day.

Millions of students

A new student joins every 30 seconds.

1 in 2

graduating college-bound seniors are on CollegeVine