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The Admissions Lab

Insights, inspiration, and ideas for modern enrollment leaders


The Weekly VineDown: Higher Ed Leaders Series | Cross-Functional Marketing with Jenny Petty

[VIDEO] In this week's VineDown, Emily Smith delves into the world of higher education marketing with Jenny Petty, VP of Marketing, Comms Experience,...

The Weekly VineDown: Higher Ed Leaders Series | People Management with Ashley Hardy

[VIDEO] This week on the show, our host Emily Smith chatted with Ashley Hardy in another episode of our Higher Ed Leaders Series on the VineDown....

The Weekly VineDown: Higher Ed Leaders Series | Leading a Team to Build Great Relationships with Leigh Mlodzik

[VIDEO] This week on the show, our host Emily Smith chatted with Leigh Mlodzik (Vice President for Enrollment, Simspon College) in another episode of...

The Weekly VineDown: The Future of AI in Enrollment Management

[VIDEO] Curious about how AI might shape enrollment management and recruiting? This week, host Emily Smith chatted about what changes we are already...

The Weekly VineDown: Higher Ed Leaders Series | Student Mobility Data with Kate Ralston

[VIDEO] Check out the most recent installation of the VineDown Higher Ed Leaders series where we talked data with Kate Ralston, PhD Director for...

The Weekly VineDown Professional Development Series: Prospect Management

[VIDEO] On this week's VineDown, Emily hosted a part 2 of one of our favorite topics: prospect management. CollegeVine CEO Zack Perkins also joined...

The Weekly VineDown: Higher Ed Leaders Series | Prospect Management with Joel Bauman

[VIDEO] On this episode of our Higher Ed Leaders series, Emily was be joined by Joel Bauman, Senior Vice President of Enrollment at Duquesne...

The Weekly VineDown: Higher Ed Leaders Series | Winter Recruiting Tips with Dr. Boyd Bradshaw

[VIDEO] This week we kicked off our Higher Ed Leaders series withTowson UniversityVP of Enrollment Management,Dr. Boyd A. Bradshaw! In this episode...

The Weekly VineDown: Difficult Conversations

[VIDEO] This week, host Emily Smith got real for a session about handling difficult conversations. Check out this recording for a look at types of...

The Weekly VineDown: Elevate Your Outreach

[VIDEO] Reaching students in a meaningful way isn't easy. JoinEmily SmithandMickey Bainesin this recording of our VineDown from November 16, 2023 to...

The Weekly VineDown: Optimizing Email in your Comm Flow

[VIDEO] In this week's VineDown, Emily Smithchatted with two veteran recruitment marketing pros about one of the most venerable and sometimes misused...

Email is dead! Long live email!

Any marketer that has been working for more than just a few weeks has done it. We’ve all pushed out a tactic that we knew wouldn’t get much traction.

The Weekly VineDown: Future Proofing Admissions

[VIDEO] This week VineDown host Emily Smith was joined by Williams College Associate Director of Admissions Kate Heekin to chat about overcoming the...

The Weekly VineDown: Talk Less, Say More: Admissions Conversations that Convert

[VIDEO] This week, Emily Smith and Jason McNair-Faulk kicked off the first in a series of professional development chats. This series will take a...

The Weekly VineDown: Making the Most of Travel Season

[VIDEO] This week, CollegeVine's own Jason McNair-Faulk, joined host Emily SMith to chat about admissions and recruitment travel. Jason is a former...